Polestar is the electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design, innovative technology, and a steadfast commitment to sustainability, exemplified by projects like the Polestar 0 project (a climate-neutral car by 2030). We are a start-up at heart, building a premium, modern, and exciting brand in the Australian electric vehicle market.

Role Purpose

The Head of PR, Australia is a strategic and hands-on leadership role responsible for defining, protecting, and enhancing the Polestar brand reputation across all Australian media and stakeholder channels. This role will be crucial in amplifying the brand's unique positioning as a premium, design-focused, and sustainable electric performance car, significantly driving brand awareness and consideration in a competitive and rapidly evolving local EV landscape.

What you'll do

1. PR Strategy & Leadership

• Develop and Execute: Create a high-impact, integrated national PR and communications strategy that is locally relevant while strictly adhering to Polestar's global brand identity (design, sustainability, performance).

• Brand Narrative: Drive the Polestar story beyond product launches, focusing on key pillars like technology, architecture/design, and our leading commitment to climate-neutrality and supply chain transparency.

• Agency Management: Lead and manage the local PR agency partner, setting clear KPIs, managing budgets, and ensuring high-quality, impactful, and efficient execution.

2. Media & Influencer Relations

• Cultivate Key Relationships: Build and maintain deep, strategic relationships with top-tier Australian media across automotive, lifestyle, technology, business, and sustainability sectors.

• Spokesperson & Interview Management: Act as the primary media contact and spokesperson for Polestar Australia as required, and manage/train local executive spokespeople for all media engagements.

• Product & Brand Launches: Plan and execute flawless local press events, drive experiences, and media loan programmes for new vehicle models (e.g., Polestar 3, Polestar 4, etc.) to generate exceptional, high-quality coverage.

3. Crisis & Issues Management

• Reputation Management: Proactively monitor the media landscape for potential issues and develop robust, pre-emptive crisis communications plans.

• Rapid Response: Lead the local response team during a crisis, managing messaging and external communications to protect brand reputation in line with global guidelines.

• Internal Alignment: Work closely with legal, customer experience, and global teams to ensure consistent, accurate, and timely information flow.

4. Integrated Communications

• Cross-Functional Collaboration: Partner directly with the Head of Marketing, Head of Sales, and Customer Experience teams to ensure PR activities are fully integrated with digital campaigns, retail experiences (Polestar Spaces), and business objectives.

• Content Creation: Oversee the development of compelling and precise local press releases, media kits, Q&As, and internal communications, ensuring all content is editorially superb and on-brand.

• Reporting & Analysis: Establish clear metrics for success, tracking media sentiment, coverage volume, and PR contribution to brand awareness and consideration, reporting key insights back to the local MD and Global HQ.

Who you are

• Experience: Minimum 6+ years of progressive experience in Public Relations/Communications, with at least 3 years in a leadership role (Head of/Director level).

• Industry Knowledge: Essential experience in the premium automotive, technology, or high-design lifestyle sector in the Australian market.

• Strategic Acumen: Proven ability to translate complex business objectives (e.g., sustainability, digital sales) into compelling, newsworthy media stories.

• Media Network: Established, high-level contacts across Australian media, particularly in automotive and mainstream business/lifestyle publications.

• Crisis Management: Demonstrable experience successfully managing complex reputational issues and high-stakes media environments.

• Communication: Exceptional written and verbal communication skills; comfortable serving as a primary brand spokesperson.

• Education: Bachelor's degree in Communications, Marketing, Journalism, or a related field.

• Financial Management: The successful candidate will be required to work with the finance team to set a budget for the year and then be able to plan and manage the department's finances to remain within the agreed budget.

• Drive for Results: Highly proactive and self-motivated; thrives in a fast-paced, scale-up environment.

• Customer Focus: Understands the premium customer and tailors communications to enhance their experience and brand loyalty.

• Collaboration: A natural team player who can successfully navigate both a local reporting structure and a global matrix organisation.

• Integrity and Transparency: Acts as a champion for Polestar's ethical and transparent approach to business and sustainability.

People at Polestar

We know that a change is needed. We also know that each one of us can help bring about that change. Our commitment to becoming climate-neutral by 2040 is just as important to us as being inclusive, diverse, and innovative. Together, we are creating, collaborating and experimenting to usher in a new era of sustainable mobility.

We are an electric performance brand, determined to improve the society we live in.

Is this you? If you are interested in joining the Polestar crew, don't wait with submitting your application. We apply a continuous selection process and the job post will be open until the position is filled.

Are you ready for the journey? Which is electric by the way...