We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient, and entertaining. We don’t believe in shortcuts; we innovate constantly, and we are relentless in our pursuit of the best. We need people who share our vision. 

Let us describe the challenge we offer

The Polestar Head of Marketing will be the primary point of contact for all marketing activities relating to the brand in Korea market. We are seeking a creative, innovative, experienced, and hands-on professional to lead and drive Polestar Korea’s marketing strategy. You will also collaborate with Global HQ to ensure brand consistency across the country and execute new initiatives and programs in alignment with our global marketing strategy. You’ll be responsible for successful product launches and strengthening consumer awareness and consideration of Polestar, directly impacting sales.

What you'll do

Marketing Strategy

• Grow the Polestar brand in Korea – drive brand awareness, consideration and relevance amongst target audiences.
• Develop the Korea marketing strategy consistent with the overall Global marketing strategy and implement roadmap.
• Drive a sales-oriented approach across all aspects of the business together with stakeholders.
• Manage and oversee the local budget and spend each calendar year.

Activation and Campaigns

• Lead, develop and execute consumer communications across all channels.
• Maintain a performance measurement framework across marketing platforms for continuous improvement
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution / ROI measurement)
• Develop specific brand and tactical campaigns to generate and maintain high levels of consumer interest ultimately driving consumer conversions.
• Be hands-on with media including digital activation while overseeing CRM, social media, creators, events and .com and retail marketing (ex: space activation).

People

• Work cross-functionally on tasks and projects with teams and stakeholders
• Lead agency partner relationships to drive the innovative, thoughtful work that meets overall objectives.

Who you are

• 15+ years of experience in marketing (incl. 8+ years of experience in senior marketing level roles), leading strategic decisions.

• Experience working in a multi-market, global organization.
• Must be passionate and enthusiastic about sustainability and electric vehicles.
• Strong and proven leadership experience in marketing management.
• Extensive knowledge of marketing communication programs in traditional, digital, and social landscapes.
• Exceptional communication skills both written and verbal, with the ability to comfortably work with C-Level leadership across the organizations.
• Strong quantitative and quantitative analytical skills.
• Strong interpersonal skills: a collaborative ethos and the ability to effectively interact with and influence a diverse group of people.
• Fluent in English

In this role you will be based in our Seoul office and report directly to and work closely together with the Polestar Korea Managing Director. Our in-house talents and teams in the Swedish headquarters will be important sparring partners for you and of course, you will be interacting closely with our agency network.

People at Polestar

We know that a change is needed. We also know that each one of us can help bring about that change. Our commitment to becoming climate-neutral by 2040 is just as important to us as being inclusive, diverse, and innovative. Together, we are creating, collaborating and experimenting to usher in a new era of sustainable mobility.

We are an electric performance brand, determined to improve the society we live in.

Is this you? If you are interested in joining the Polestar crew, don't wait with submitting your application. We apply a continuous selection process and the job post will be open until the position is filled.

Are you ready for the journey? Which is electric by the way...