Event and Social Media Marketing Manager
We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient, and entertaining. We don’t believe in shortcuts; we innovate constantly, and we are relentless in our pursuit of the best. We need people who share our vision.
Let us describe the challenge we offer
We are looking for who will take care of our Polestar Korea’s official social contents (Kakao, Facebook, Instagram and Influencers) and national event operation to ensure the best customer interaction with the brand and products on a national level. You will be responsible for the development, planning and management of key customer touch points/moments with a focus on different types of events (includes B2C as well as B2B), test drive activities, internal fleet and partner management.What you'll do
- Ensure an integrated full-year plan that supports the annual marketing strategy, from idea generation and conceptualization to organization, execution, documentation, and analysis.
- Maintain the functionality and relevance of social media content by keeping it updated and aligned with global content and local product/brand information.
- Lead the strategic planning and execution of event project with a high degree of self-responsibility, aiming to engage key target audiences, boost brand awareness and enthusiasm, and generate test drives and qualified leads for the Polestar brand.
- Amplify viral potential through influencer activities and implement innovative event concepts to create buzz.
- Collaborate closely with external stakeholders like creative and event agencies as well as internal stakeholders to ensure alignment and optimize the efficiency and impact of all initiatives.
- Consistently and pro-actively evaluate emerging technologies and established solution to enhance the user experience
- Manage budget responsibilities, working in close coordination with the Head of Marketing
Who you are
We see you as a driven and determined individual, passionate about creating memorable experiences for our customers through our brand and products. You approach your work with a proactive mindset and an organized, structured methodology. With a solid understanding of how to plan and execute successful social media, influencer and event campaigns, you are skilled at working with clear KPIs and objectives. You are flexible and open to occasional travel or weekend work, depending on event schedules and locations. For this role we believe it’s important for you to have at least 8 years of relevant experience in social / influencer /event management or a similar role. Experience in the automotive industry would be an added advantage.
- Ability to multi-task in a fast-paced, team environment
- Ability to work cross-functional and to lead multiple level projects, involving internal & external stakeholders
- Creative thinking and problem solving
- Strong communication and interpersonal skills
- Fluent in English is an advantage
People at Polestar
We know that a change is needed. We also know that each one of us can help bring about that change. Our commitment to becoming climate-neutral by 2040 is just as important to us as being inclusive, diverse, and innovative. Together, we are creating, collaborating and experimenting to usher in a new era of sustainable mobility.
We are an electric performance brand, determined to improve the society we live in.
Is this you? If you are interested in joining the Polestar crew, don't wait with submitting your application. We apply a continuous selection process and the job post will be open until the position is filled.
Are you ready for the journey? Which is electric by the way...
- Department
- Brand & Marketing
- Locations
- Seoul, South Korea
Seoul, South Korea
About Polestar
Join a global team dedicated to improving the societies we live in through sustainable, electric mobility.
Event and Social Media Marketing Manager
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